The name MuVore reflects the essence of primal purity and instinctual appetite:

“Mu” — inspired by meat, minimalism, and nature. In Japanese, it also signifies “mu” (無), meaning “pure” or “without extras”, perfectly capturing our philosophy of clean, unaltered protein.

“Vore” — from the Latin vorare, meaning “to devour”, expressing the natural carnivorous instinct that drives pets to eat.

Together, MuVore celebrates pure, natural protein that satisfies instinct, offering pets a clean, primal, and delicious treat.